Become the brand evangelist for AOC and Philips displays. Understand the deep brand history and how both brands are presented in today’s market place.
Follow brand guidelines and procedures and enforce brand rules and design guidelines in all marketing collateral.
Coordinate with PR agency to publish Press Releases, new product launches, and coordinate logistics of giveaways and press samples.
Utilize Social Media in collaboration with partners in the promotion of our products and brand. Must have experience in Twitter, Facebook, and Youtube.
Prepare web analytics and analysis (Google Analytics) on a monthly basis to sales and product management.
Product Marketing
Manage and create marketing deliverables including ownership of asset creation in collaboration with Sales and Product Management.
Maintain calendar of projects including product refreshes, updates to retailer websites, and updates to our own websites.
Update and maintain our website. Coordinate with our web agency as needed to push new features.
Copywriting for technical products and asset/product positioning.
Market intelligence – become an expert on market share, brand position, and provide quarterly reports and updates to sales and product team on market data.
Quarterly Marketing – Philips and AOC
Graphic Design
Be the owner of graphic design and creative projects in house and outsource as needed with third party agencies.
Responsibilities
Please see JD...Thanks
Requirements
PC technologies – ability to deliver product messaging and value proposition verbally and written.
PC technical skills highly desired but not required.
Photoshop and Illustrator skills are required.
Sellpoint platform experience desired but not required
Cross departmental collaboration is a must. Must be a team player.
