Responsibilities

• Develop channel marketing strategies for B2B channels and key accounts with the goal of building brand awareness and ensuring maximum channel partner successes in marketing and selling of company products.
• Create marketing programs to broaden our reseller base, recruit channel partners for vertical markets, and increase reseller engagement. 
• Lead product launch process for B2B products; partner with product management and sales for market strategy.
• Collaborate with Sales team to design marketing plan(s) for our channel partners.
• Conduct account level reviews that outline performance & investment recap, based on both Return on Investment and Rate of Investment.
• Analyze POS at the channel and account level, develop action plans to increase velocity on a SKU.
• Develop and execute channel marketing strategy and communications.
• Create, deliver, and measure integrated marketing programs to include: channel programs, collateral, branding, messaging, and promotions.